Google Ads is a dense jungle designed to make Google money first and get you results second. As a Google Ads specialist with years of agency experience, I know Google's tricks and I can guide you through the thicket.
In just three years, we've seen partial search term reports, disappearing metrics, the sunsetting of Broad Match Modifier keywords, and the introduction of Google's newest ad products: Performance Max (PMax) and Demand Generation campaigns.
These all point to one thing: The phasing out of keyword targeting. That's right, Google has been slowly decreasing the impact of your keyword targeting. Google is changing the way their ads work in big ways, and it won't stop there.
Machete in hand, I am leading the charge for all of my clients, helping them stay ahead of this trend with advanced audience targeting, while playing to the strengths of Google's changing ads model.
Honing in on your niche audience has never been more important.