Google Ads that pay for themselves.
Google Ads first. Microsoft and Meta when the numbers earn it. Every dollar tracked.
30 minutes. No contract, no cost.
Trusted by dog trainers, pilates studios, law firms, construction suppliers, wine retailers, and the agencies that hire us for their clients.
"An absolute game-changer for our client. They immediately recognized issues the previous agency missed and doubled our website visitors, increased quality calls, and decreased poor-quality leads, helping us exceed our financial goals well before year-end."
Three questions worth answering before you spend another dollar.
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Do you know your cost per qualified lead, or just your cost per click?
Clicks are what Google sells you. Leads are what you can bank. We report the second, and the calculator shows what yours should cost.
Run the budget calculator -
Is your agency reporting spend or results?
A report that stops at impressions and spend is a receipt. Ours shows leads, cost per lead and what changed this month.
See what the reporting produces -
Are your form fills and calls actually tracked?
If the account can't see a conversion, Google optimizes for clicks. Tracking calls and forms is the first thing we fix.
How conversion tracking works
What we do
Four services. The pricing page carries the numbers, and each starts with a review of the account you already have.
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Google Ads Management
Full Google Ads management across search, Performance Max, display and remarketing, with tracking, GA4 and a monthly call.
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Google Ads Consulting
Audits, advisory and a fractional lead for teams that run their own ads.
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Conversion Tracking
Calls, forms and GA4 wired up properly, so your account optimizes for leads instead of clicks.
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Local PPC & LSA
Search campaigns and Local Services Ads for service businesses that need the phone to ring in their area.
"Our leads weren't coming in consistently, but within just a few months we're at full capacity and scheduling clients two months in advance. They took the time to understand our goals and proved the investment was well worth it."
Case studies
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Construction equipment supplier
+72% qualified leads Year over year View case study -
Wine and spirits retailer
7.84 ROAS 30 days View case study
Who you'll work with
Two people and a cat. The person on your call is the person running your account.
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Hi, I'm Jack.
Founder, head of paid search
I run Niche Finder Marketing from Evanston, Illinois, with Nicole Hansen, my co-founder, who handles SEO and the websites. I've spent five years in paid search, in-house and at agencies, and started NFM because most small accounts were being run by whoever was cheapest, with reports that counted clicks and nothing else.
NFM is a two-person shop. We build and run Google Ads for local businesses and B2B teams, track every call and form, and tell you what a lead costs. We are not a full-service agency, we don't lock you into a contract, and we don't take on more accounts than we can watch every week.
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Nicole Hansen
Co-founder, SEO and websites
Nicole is my co-founder and the reason the sites we launch get found. She runs SEO and builds the websites by hand: no page builders, schema and tracking in place on launch day, and Google Business Profile treated as the front door it is for a local business.
If your plan includes a landing page, she built it. If your organic traffic doubled, that was her too.
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Archie Feldman
Chief of Employee Engagement
Zoom cameo specialist. Loves morale, hates paper—eats it anyway.
Archie sits in on most client calls, usually across the keyboard. He has no opinions on bid strategy and strong opinions on when lunch is.
"They took time to understand our exact needs rather than just set and forget. Real experts in Google Advertising with thorough and clear work. Finally found someone who knows what they're doing."